LYHYESTI
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Prysmian Group has a multi-brand architecture made of three levels: a strong Corporate Brand, Prysmian Group, which stands for the whole organization. It is the umbrella brand under which all the initiatives regarding the Group worldwide are carried out.
The second level is represented by the three well-known Commercial Brands: Prysmian, Draka and General Cable.
The third level encompasses the wide range of product brands that serve all the markets and applications in which the Group operates.
